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Cadeau - Where Life Meets Wealth
Opportunity
Cadeau’s managing principal, Chris Jacob, has over 25 years experience as a wealth counselor specializing in asset preservation, philanthropic charitable gifting and family legacy planning in St. Louis.
Chris wanted a website reflective of the way he works — alongside wealth holders and their existing advisors. Main columns each have another column alongside where clients interact with main column information.
Cadeau is actively engaged in education for nonprofits and other advisors. The advisor section is password protected.
Engagement
Cadeau did not have an existing website and limited content.
Mostly, they wanted to repurpose their investment in existing marketing material and tools.
Brochures, video CDs, article reprints… everything was mailed to us.
Their site goals:
- communicate the company’s values, expertise and unique approach as wealth advisors
- target the type of families, adviors and nonprofits with which they wished to be engaged
- give people reasons to come, stay and refer the site to others
- inform the philanthropic-minded world of their services, accomplishments and activities
To make it easy for individuals or organizations to engage Cadeau, forms are not only easy to use but ensure that site visitors see all available areas of expertise.
Perspective
Cadeau’s Website is a vital component in their overall marketing campaign. We continue to be engaged in regular site updates.