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Holman Consulting
Opportunity
Holman Consulting is a New York City advisory firm providing practical solutions to the challenges and problems faced by nonprofit organizations. Their 10-year old site was in sore need of updating. To stay in budget, Holman wanted current content repurposed and they wanted an entirely new logo and identity package of business cards, letterhead, envelopes and note cards.
Identity Package Engagement
We updated the previous red, white and gray color scheme to a soft, sophisticated, but still business-like, color palette.
Old Logo:
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New Logo:
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Website Engagement
Site goals (G) and our solutions (S):
G: New look using existing copy.
S: Totally new user interface; rearranged text flow; built captions to emphasize capabilities.
G: Tout Holman’s experience.
S: Databases enable sort by client type and can be easily updated on the fly.
G: Walk the tagline’s talk — ‘practical solutions’.
S: Prolific use of testimonials on services pages; customized map marked with closest subway and train stations.
Perspective
Holman’s new look is wildly popular with colleagues and clients. We continue to be engaged in providing design services.