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The Kay Companies
Opportunity
Kay Companies is a Boston-based general contracting design/build firm engaged in commercial, institutional and industrial new construction and renovation.
Kay has a 50-year track record of quality projects and on-time completion. In 1998 they saw the need for a Web site that reflected their values, expertise and projects.
Engagement
We used several preplanning meetings to develop Kay’s goals, structure, content and the visual impact of their Website. The outcome was a clear strategy for Kay that met specific site goals:
- communicate the company’s values, experience and reputation
- target the type of projects in which they wished to be engaged
- inform the industry of their accomplishments and activities
Our branding solution is a self-constructing logo communicating that Kay builds on solid principals of calculated growth and evolving innovation.
The curved “K” background image and “construction grid” at the top of each page communicate Kay’s branding and market specialization.
Kay’s target user is profiled as the corporate manager with little time to browse and read detail. So projects are categorized first by type of construction, then project detail.
Detail contains only the essential information a potential client must have to determine if Kay is a good fit for their project.
Perspective
Kay's Website is a vital component in their overall marketing campaign. We continue to be engaged in regular site updates.