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Philanthropic Planning Group
Opportunity
PPGGNY is a New York nonprofit member organization with nearly 300 planned giving and major gift professionals.
To grow the organization, they wanted an information rich website that would encourage collaboration
and participation among members, and that would advance charitable giving in the metro NY area.
They wanted to celebrate their 36th anniversary with a new website and new logo.
Engagement
The new logo is designed to evoke an image of a bold organization that reflects the many ideas and perspectives of its members.
Shades of the color teal emote trust and diversity.
Their site goals:
- dynamic calendar of events with quick and easy registration by indivdual or group, members and nonmembers
- members only area with member-updatable directory, online join and renew, message board and jobs bank
- education resources with books, articles and news
- executive director back office access to event registrations and membership information
The membership directory is searchable by last or first name, area of expertise, organizational type; request alpha list of members.
To help our client administer incoming information, each customized form had to conform to a wide range of variable data.
Perspective
After several months of member interaction we were able to see where adjustments were needed. We continue to work closely with PPGGNY to update and improve the site’s benefit for members.