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Project showcase for scuba business

Project Details

Underwater World’s owners depend on a community of loyal dive enthusiasts to maintain their business of equipment sales, dive training and group travel. They wanted a site that could be quickly and easily upated, and one that divers would enjoy visiting.

Our solution was brilliant imagery encasing a PHP and database driven site that touched all four components of a successful scuba business: training, equipment, travel, and community.

Communication is king when it comes to building community, so we designed custom email templates for Constant Contact emails. For the 400-name mailing list, open rates are 36% above average.

Underwater World email

Sometimes the owners just want to send a reminder. A shorter version, Dive Notes, does the trick.

Underwater World Dive Notes

Visit the Underwater World Scuba site

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Underwater World Scuba

Opportunity

Underwater World Scuba

Since 1997, Underwater World has been Cincinnati’s largest dive facility complete with retail space, training classrooms, repair shop, and Olympic-sized heated pool.

travel A primary goal was to promote dive travel. Database-driven iteneraries make last minute travel changes a snap.

The owners wanted to establish credibility as a provider of brand name scuba equipment that both safe and durable. Instructors (and a grandson) were photograhed wearing their scuba gear, then superimposed onto background of their favorite dive spots.

staff staff

Engagement

album Dive communities are built around travel, education and equipment. For the dive trip albums, a user can click any thumbnail to open a full sized photo and click through a slideshow.

classesUsing databases for class schedules allows completed class schedules to automatically drop off without human intervention.

gearMost dive equipment is available only from manufacturers, so the site provides advice and quick links to named brand manufacturers.

Perspective

UW’s website is a vital component in their overall marketing campaign. We continue to be engaged in regular site updates.