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Powerful brands get attention, inspire action
A logo is not your brand or your identity. Logo design, identity design, and branding all have different roles. Together, they form a perceived image that explains who you are, what you do, and what sets you apart.
What is brand? The emotional perception as a whole,
What is identity? The visual perception, like business cards or letterhead
What is a logo? The mark or icon that identifies a business
Because we are involved with all facets of Internet marketing, brand positioning enters into virtually every phase of every project we touch. By necessity, we must have an acute sense of what it takes to make your brand work - it’s essential to our success, and more importantly, yours.
How we help businesses discover their brand
For start ups branding is key to business success. It’s the quickest way for your company to say what it is and why it matters. Without branding, it’s difficult for people to grasp why the business exists in the first place. From developing a dynamic name for your business (using a proven Naming Guide) to logo design, we help start-ups find and establish their brand.
For established businesses brand refreshers can signal a new era or communicate a change in direction. From help writing your mission statement to taking an old logo into the modern world, we help businesses refresh their brand.
Is this your company?
- Established business undergoing a business model change
- Start-up with no branding and no clue where to start
- Considering new website content or a redesign
- Struggling with an outdated or inconsistent brand
- Searching for ways to communicate your brand online
- Introducing a new product or service
If you can identify with any of these situations, let’s talk it over at (513) 677-3887.
Excited about Branding?
Here are a few articles on branding we thought you’d like to read. We may not agree with the authors on every detail, but it’s good to have an open mind.