Portfolio : ActiveCanvas Work

DL MoneyMatters : Websites Project

DL MoneyMatters manages personal finances for elders, small business owners, and anyone who hates to pay bills or balance books. One major target audience for DLMM’s services are older adults.

To accommodate the intended audience, we presented information in clear and familiar ways and used positive statements using simple language. Long paragraphs were broken into short sections with icons providing visual guidance. We avoided drop down menus and designed large buttons that don’t require precise mouse movements for activation.

We chose a blue and orange color palette because complementary colors provide the most amount of contrast. Because the site is completely formatted using CSS (cascading style sheets), color contrasts can be altered across all pages of the site with a single keystroke.

Visit the DL MoneyMatters website »