Portfolio : ActiveCanvas Work

The Legacy Chat : Branding Project

On the creative side we used our product naming method to find a new name and logo image for The Legacy Chat. The idea behind the new logo is a leaf-laden tree above exposed roots to represent family values and life lessons passed from one generation to the next.

Because the header is scanned, not read, we used a white logo on a dark color background. For print, we added muted warm greens and browns to create the effect of endless life.

Other work we’ve done for The Legacy Chat

Websites  —  Internet Marketing  —  Collateral