Portfolio : ActiveCanvas Work

Money Meets Life : Branding Project

The Money Meets Life logo was designed to play off another of Farnsworth’s companies, Legacy Chat, by reusing the tree of life symbol. We chose a combination of modern bold sans-serif and script fonts that we felt would appeal to both very young and older audiences, regardless of sex, financial status, or station in life.

The tree of life is symbolic of financial growth, with buds (new decisions that are made as life changes) and mature leaves (decisions made that are now at maturity). The tree trunk represents the solid foundation on which all financial and life decisions are made to support a fulfilling and prosperous life.