Portfolio : ActiveCanvas Work

Cadeau : Internet Marketing Project

Internet Marketing success for Cadeau relies on knowing and understanding what pages are most frequently visited and the path these visitors take through the site. Knowing what information visitors want (and don’t want) to read, where they spend time on the site and where they exit the site indicate the marketing success of individual page content - and which pages need improvement.

We use Google Analytics on the Cadeau site to understand how visitors find the site and how they interact with it. With his information, we can improve Cadeau’s Return On Investment, increase conversion rates, and recommend content improvements.

Reports provide reliable data about how the site is found. For example, we know which keywords are used for searches and which search engines are used. This data alone supported Cadeau’s investment in multiple domain names that contain top keywords.

We track how visitors interact with the site, where they come from, what they do on the the site, and whether they complete any of the site conversion goals, such a filling out the inquiry form. We track which pages are most often viewed and in what sequence, and ultimately where they exit the site.