Portfolio : ActiveCanvas Work

Underwater World Scuba Center : Collateral Project

Underwater World Scuba needed flyers, price sheets, and other marketing collateral to hand out to customers who come into the dive shop. New flyers were created using sun-drenched island paradise photography and happy, smiling divers. Results were positive. “Curious” shoppers converted more quickly to “adventurous” buyers.

In the past, the dive shop had problems with customers not fully understanding the costs involved with dive training. As a result, new divers full of enthusiasm might become disappointed when costs exceeded expectations. ActiveCanvas was asked to create marketing material using language that eliminated misunderstandings and ensured that everyone receiving the collateral would understand in advance the costs and medical requirements associated with dive training and certification.