Blog Using Long-tail Keywords

Every business wants their website to be on the first page of Google. Everyone! That’s why it’s so tough to get there. But there is a way to improve your chances. Blogging improves your chance to get indexed on an Internet search — if you follow one very important, but easy, rule…

The Rule of Long-tail Keywords

These are phrases that a visitor might use when they search for a product or service, especially when using voice search.

Let’s say you sell new and used golf carts. Someone in your zip code sank their golf cart lakeside while dodging an alligator near the 7th hole. They need a replacement cart, but can’t afford a new one. There’s a good chance they will log onto Google Search and type the term “used golf carts near me.” This term is specific: cart must be pre-owned, the buyer does not want to order online, and the term “near me” will trigger the ZIP code of the buyer, automatically narrowing it down to be “near you.” 

Use long-tail keywords early in your site’s content to describe in detail what you offer or the problem you solve. Then use them again in blogs where you tell a problem/solution story in your own words. Blogs give site owners the opportunity to add more specific keywords to their website every month or every quarter — without even touching the main content!

Blogging also gives you an acceptable, inexpensive marketing opportunity to connect with your base through periodic emails. If you focus your message on the connection you have with your customers, you can improve the conversation while you improve your search engine rankings.

Be sure to avoid filling a blog with awkwardly-phrased keywords that might hurt the user experience. Long-tail keywords integrated into your opt-in/-out blogs will help to improve the search engine’s understanding of your content. And remember, blogging is not selling; it’s a conversation.

Learn more about adding a blog to your website »

Learn more about the value of long-tail keywords here »

Top 5 Changes in Web Design

Few web design firms can tout close to 30 years of experience; but we’re close! With 28 years and counting, we’ve seen a thing or two…or 3 or 4, or more. In 1990s, websites were generally text-heavy and image-lite. Hours were spent writing and coding lines and lines of text that would be viewed only on a desktop computer. 

Today, it’s about “mobile first” design and “relevant” copy with keywords that rank high with search engines, e.g., Google. Websites today must be intuitive for users to quickly find what they came to learn or purchase. It’s always been about the user experience, and especially now when sites are reached on small mobile devices.

We believe there are five powerful areas that cannot be ignored—categories where mistakes are often made.

  1. NAVIGATION
    Confusing navigation. When site hierarchy is out of sync, today’s users have little patience to poke around your site. Navigation must be intuitive, never difficult for prospects to learn, engage, and convert to prospects and customers.
  2. VISUAL DESIGN
    Not designing for mobile first. Images, videos, or buttons that take longer than two seconds to load, a typeface out of sync with your brand, poor use of white space, and misusing the psychology of color needed to strengthen your brand.
  3. CONTENT
    Weak calls to action that don’t guide the user to know where to go or what to do next, overlooking the use of grids, guidelines, and columns, and not providing monthly content updates to improve Search Engine Optimization (SEO).
  4. TEMPLATES & RESELLERS
    Be aware of the limitations and hidden terms often associated with DIY website builders and domain sellers before you sign up with them. If it sounds too good to be true, it is. Sometimes it’s the right choice, but do your homework or call us for a fair and balanced assessment.
  5. STOCK PHOTOS
    The human brain processes images 60x faster than words, so we use images to get attention before delivering powerful messaging. We’ve been known to meet clients in the middle of nowhere to take digital shots of their company trucks or chase the sun and shadows at parks, beaches, and outdoor spaces to create interesting About Us portraits. There’s nothing worse than using a stock photo that a competitor also uses!

Your website is a reflection of your business and your brand. Your visitors should make an immediate connection between your purpose, personality, logo, print material, social media, and marketing collateral. The French writer, poet, journalist and aviator Antoine de Saint-Exupery wisely said: “It seems that perfection is reached not when there is nothing left to add, but when there is nothing left to take away.”

Should You Hire an SEO Expert in 2022?

People often ask us if it pays to hire a Search Engine Optimization (SEO) company to help drive more traffic to their website. Our answer is often the same: “If they promise to guarantee that your site will be on the first page of Google, then an emphatic ‘NO.’” Only an unethical SEO pro would say that, and any spammy technique that violates search engine policies will result in a permanent ban.

Frankly, the most important SEO ranking factor is content. Social signals, backlinks, HTML code, responsive design, and finally a high ranking domain name support strong content. 

WORDS! The words used on all pages, the photos that enhance those words; your headers and sub-headers, article title and descriptions, lists, blogs and even how a form is labeled all contribute to SEO strength.

This is why every website that ActiveCanvas builds begins with a content strategy. Before one pixel is spent on design and color palettes, we spend considerable time building knowledge and writing content that we know is strong and that will rank high at Google. (There are other fine search engines, but Google sets the standards, so we pay attention to their algorithms).

Google is and always has been very clear about this. Their search algorithm prioritizes high-quality content that genuinely helps consumers understand your brand and interact with it. In fact, if your website uses any “click-bait” (content whose main purpose is to get a get a click regardless of relevance) or that uses too many misleading keywords, your site will be demoted, not promoted, and could be banned or ignored by Google, Facebook and others.

We recommend an SEO audit every year or so just to be sure that the online conversation you are having with potential and current customers is still compelling content that meets all the Google SEO standards. When we focus on your audience instead of “clicks” you have an SEO-friendly website that people actually want to read. And that’s good for your bottom line!