Scamovirus, the new 2020 threat

If you are now working from home on a computer, you’ve noticed that never before have we witnessed so much malware, phishing and ransomware scams and other deceptive email practices than during this COVID-19 “stay at home” period. The bad actors with way too much time on their hands see a goldmine of opportunity as employees work from home, outside the corporate firewalls.  

We hope this will help you recognize and avoid being victimized by these scams.

Phishing

  • How: From an email or text message, you are tricked into providing personal information like: name, address, phone, email, social security number, account numbers and passwords. 
  • Why: They are trying to gain access to your bank account, credit card account, an online payment website you use, like Amazon.
  • How to Recognize: They usually look like the company you know or trust: same logo, colors, type font, even the same mottos or taglines. There’s usually an effort to scare you. They may say they noticed suspicious activity in your account, or you have a problem with your payment information, or you need to confirm some personal information for your own safety. Sometimes they even say you’re entitled to a refund or offer a freebie gift. Lately, they may suggest you need to provide personal information to become eligible for another government handout.

If read carefully, you may recognize bad grammar, typos, or unnatural arrangement of words and phrases that suggest a non-English speaking writer.

The better scammers are difficult to identify, like this refund notice from Amazon (compliments of GoPTG). If you’d recently purchased from Amazon, the notice looks flawless — so you click. However, if you had not made a recent purchase, alarm bells go off! So you click the link to quickly update both your address and your password. Bingo! A spammer’s double header.

Conscientious companies require home-based employees to log in for work-related activity, so it is usually our personal activity that serves as the playground for bad actors in cyberspace.

If you receive an email that looks “fishy”, right click on the “From” email address. If it doesn’t match, you will know immediately that the email is fake. You can learn more about these nefarious practices on the FTC Consumer Information website and scams specific to COVID-19 here.

Stay safe and remember, we’re all in this together.

The Power of Color

Color plays a significant role for the human brain. Color generates emotions, creates ideas, expresses messages, and sparks interest. Red says stop and green says to go, and together red and green are seen as Christmas. Bright colors set a happy and positive mood, whereas dark colors project the opposite. Light colors appear closer, whereas dark colors appear to recede. Warm colors like red, orange, and yellow show excitement, optimism, and creativity, whereas cool colors like green, blue and gray symbolize security, calmness, and harmony.

“All colors arouse specific associative ideas…”

Yves Klein, French artist

Colors chosen for a website use the psychology of color to provide strength and relevance to the design. It’s never about choosing colors simply because they look nice and you like them — it’s about choosing colors that will generate the desired response from your marketing materials and help create a connection with customers. 

Here are some surprising pairs that work:

brown and orange

Real Estate
Brown and Orange
Why? Associated with home, hearth, and stability.
Says: At home I’m safe and comfortable.

Financial Services
Green and Blue
Why? Commands authority and inspires trust.
Says: My money is safe here.

Home Services
Black and Burnt Sienna
Why? Down to earth values, authoritative.
Says: I trust these people

Health Products
Brown and Lime Green
Why? Reflective of nature and healing
Says: I feel a calm confidence

Entertainment
Orange and Turquoise
Why? Playful and energetic
Says: I feel good about this service

Want to learn more about the psychology of color? 

Need a logo makeover, but don’t know where to start? Just send us a link to your current logo, whether or not it was designed in 1920 or 2020. We’ll assess whether it’s aesthetically tired or timeliness, how it tests on the myriad of technological devices that showcase your logo online, and analyze the color psychology from an outsider’s point of view. It may need only slight shifts, a simple refresh, or a whole new makeover. Don’t you think your business is worth finding out?! Analyze My Logo