There’s a lot to say about the value of blogging.
“Blogging Au Plein Air, after Jean-Baptiste-Camille Corot” by Mike Licht on Flickr
For starters, Google plays favorites with websites that update on a regular basis. Blogs network – they generate quality backlinks with colleagues who share a common interest and start conversations. Blogs are a powerful tool for building relationships with customers – in certain industries, maybe the most powerful! I could go on, but I promised “a bit” about blogging so intend to stick to my promise.
Top 3 Types of Bloggers
- The sincere blogger. He or she blogs at least twice a month, loves to write, is good at it, and considers the blog an important cog in the gears that keep the business thriving. He shares a lot about his business, a little about himself, and sees his blog as the linchpin of an overall marketing strategy, and not just an add-on.
- The cheater. The Cheater wants to blog at least twice a month, understands the value of blogging, but never got an A+ (or even a C) on creative writing assignments in the 9th grade, or ever for that matter. She buys greeting cards with sentiments so she doesn’t have to think up what to say in a letter. On her blog, she cheats by grabbing an article sent to her inbox by someone else, and basically “forwarding” the article with only a quick, one sentence endorsement. Not a bad method, and far better than no blog at all.
- The mystery writer. This type is clever. He’s way too busy, busy, busy, to do the research required for a well-written blog. So he found a ghost writer who can get into both his business and his head, and write from his heart. His blog fans don’t need to know they’re not his words, because in a sense they are. He’s figured out that paying $50 per post to a real writer while he earns the equivalent of $125 an hour working the money end of the business– well, do the math, then hire a ghost blogger.
If you want to learn more about setting up a blog or finding a ghost blogger, let us know. If you have ideas about blogging, tell us what you think in the Comments section.
