The two top trends for digital design in 2019 are bright spots of color and a new “minimalist look using bright colors, multi-colored gradients, or dark-colored overlays to help a text message pop in an increasingly crowded space.
So what does this mean for you and your brand? Unless you are due for a website makeover, spend a good amount of time marketing on social media, producing graphics for videos, or planning event mailers, probably very little. However, if you do have these things in mind, there’s some science behind new trends, so it pays to know what the experts are saying.
The new trends in digital are bright colors and overlays, like this monotone image with a bright color overlay.
Bright spots of color get you noticed in a crowded space, and color or dark-colored overlays help those bright color spots pop.
The symmetrical website is shaping up to be asymmetrical, and sometimes, without any color at all.
Bright colors aren’t suitable for every business, but we recommend their use with caution backed by purpose.
We don’t advocate altering your brand to keep up with trends — but a refreshing pop of bright color here and there when the message and marketing channel can support it? Ok! It can put a smile on your face and get you noticed.
Pantone’s 2019 Color of the Year: Living Coral
Pantone says, “In reaction to the onslaught of digital technology and social media increasingly embedding into daily life, we are seeking authentic and immersive experiences that enable connection and intimacy. Sociable and spirited, the engaging nature of Pantone 16-1546 Living Coral welcomes and encourages lighthearted activity and serves as a symbol of our innate need for optimism, joyful pursuits, embodies our desire for playful expression.”