Human-Centered Design is a creative approach that serves as the backbone of what we do at ActiveCanvas — design for the people you serve.
Basically, it’s a design process, or framework, we use to develop solutions to problems from the human perspective. It focuses on the users of your product or service, rather than merely describe who you are, what you offer, and why people should care.
Most businesses work very hard at describing what they do, how long they’ve done it, and what people say about them. A human-centered design approach focuses on solving problems and presenting solutions. From our perspective, human-centered design is about building a deep empathy with the people for whom you’re designing and for the people you serve. It takes a bit longer to generate ideas, build prototypes, write copy, edit (then write even better copy) and search for just the right imagery and palettes. It means generating tons of ideas; sharing what we’ve made with you to be sure we’re on the right track; and eventually putting words, images, and solutions out to the world.
There are three phases:
- Inspiration. We listen to you describe the relationship you want considering your idea of success, your product/service, and the needs and wants of the people you most desire as customers.
- Ideation. Based on all that we learned, we now write descriptive copy, do a little story-branding, research your competitors and identify opportunities for design and solutions.
- Implementation. After we share what we’ve learned and you approve the look, feel, content, direction, and solutions we put on the table, we bring it all to life using custom designs, real coding, brilliant copy, and beautiful images.
We know our design process will be a success because we’ve kept the very people you want to serve at the center of the process. Could human-centered design be good for your business? Let’s have a conversation.