Every Christmas season, bloggers in the website design space love to write about “Website Trends for [fill in the year].” ActiveCanvas pays attention, learns new things, and sometimes we adopt a trend—if it’s the right thing for the clients we serve. Because we specialize in custom websites, our design goals are simple: know our client, understand our client’s audiences. Then design to increase their value to their customers and drive operational effectiveness.
That said, here’s a collection of the more interesting trends for 2020 in website design:
Minimalism—sites that are clean and simple with plenty of white space and easy navigation that make for a better user experience. In our opinion, your message and resulting customer engagement has always been the main focus.
Unique color stories—lighter shades with a pop of color that allow users to focus on the main purpose of the website rather than be distracted by design.
Rich content—dynamic content such as sound, video and images, e.g., a countdown timer that offers visitors a limited-time offer. A key attractiveness of websites is the rich multi-sensory experience potential.
Accessible design—use ADA-compliant standards to enable people with disabilities (such as blindness or even color-blindness) to have better access to your message.
Voice technology—accessible design that enables voice-activated searches, making it easier for visitors with physical disabilities to engage your brand.
Mobile-first to Mobile-Only design—because a lower percentage of people are accessing the web on big screens.
Which trends do you like, or think you could use? Share your comments on our Facebook page.