Color plays a significant role for the human brain. Color generates emotions, creates ideas, expresses messages, and sparks interest. Red says stop and green says to go, and together red and green are seen as Christmas. Bright colors set a happy and positive mood, whereas dark colors project the opposite. Light colors appear closer, whereas dark colors appear to recede. Warm colors like red, orange, and yellow show excitement, optimism, and creativity, whereas cool colors like green, blue and gray symbolize security, calmness, and harmony.
“All colors arouse specific associative ideas…”Yves Klein, French artist
Colors chosen for a website use the psychology of color to provide strength and relevance to the design. It’s never about choosing colors simply because they look nice and you like them — it’s about choosing colors that will generate the desired response from your marketing materials and help create a connection with customers.
Here are some surprising pairs that work:
Brown and Orange
Why? Associated with home, hearth, and stability.
Says: At home I’m safe and comfortable.
Green and Blue
Why? Commands authority and inspires trust.
Says: My money is safe here.
Black and Burnt Sienna
Why? Down to earth values, authoritative.
Says: I trust these people
Brown and Lime Green
Why? Reflective of nature and healing
Says: I feel a calm confidence
Orange and Turquoise
Why? Playful and energetic
Says: I feel good about this service
Want to learn more about the psychology of color?
Need a logo makeover, but don’t know where to start? Just send us a link to your current logo, whether or not it was designed in 1920 or 2020. We’ll assess whether it’s aesthetically tired or timeliness, how it tests on the myriad of technological devices that showcase your logo online, and analyze the color psychology from an outsider’s point of view. It may need only slight shifts, a simple refresh, or a whole new makeover. Don’t you think your business is worth finding out?! Analyze My Logo