It’s a tradition at ActiveCanvas to share with our clients and readers what website design industry “experts” believe will trend for the coming year. Some of these trends stick around and become part of the fabric of online design, while others fade into oblivion. Both the winners and the losers give us useful insight. So here are our top 5 for 2021 with our favorite trend rated #1.
#1 Dark Mode. Dark mode is how Apple changed the way we see our screens. Instead of a white background with dark text, users have the option to switch to light text on a dark background to preserve battery life and reduce blue light exposure. If you want to convey caring, try Dark Mode.
#2 Minimalism. These sites use basic shapes, clean, usually sans serif text, limited color palettes, and an abundance of empty space to put the focus on content and functionality. The minimalist style trend is not new, but because it’s such a strong factor in boosting SEO and extending audience reach these functional and inclusive sites are still madly popular. If you want to be trusted, use Minimalism.
#3 Illustration. These sites use graphic design and hand-drawn elements to communicate in place of photographic elements. The illustrations aren’t always accurate either — drawings of people in odd shapes and sizes are known as “odd bodies” and hand-drawn shapes have little or no symmetry. If you want to convey diversity, freedom, and individualism; try Illustration.
#4 Organic Design. Maybe a year of isolation indoors has us begging for the look and feel of the outdoors because a new and growing trend uses nature for inspiration. Organic designs use warm, subtle, earthy colors, natural shapes and textures…a favorite choice for businesses connected to our environment and sustainability. If you want to convey health, wellness or beauty, think Organic.
#5 Anti-Design. These quirky websites defy balance and good taste by using asymmetrical layouts, distortion, odd layering patterns, and really terrible color palettes. About the only positive thing about this new style is that it does make a site stand about. If you want to be talked about, use Anti-Design.
You are invited to join us for the ride as we plunge into 2021 with open minds and a commitment to excellence. For our part, we promise to continue building solid, hand-coded websites using best practices for page speed, user experience, and conversion.