Few web design firms can tout close to 30 years of experience; but we’re close! With 28 years and counting, we’ve seen a thing or two…or 3 or 4, or more. In 1990s, websites were generally text-heavy and image-lite. Hours were spent writing and coding lines and lines of text that would be viewed only on a desktop computer.
Today, it’s about “mobile first” design and “relevant” copy with keywords that rank high with search engines, e.g., Google. Websites today must be intuitive for users to quickly find what they came to learn or purchase. It’s always been about the user experience, and especially now when sites are reached on small mobile devices.
We believe there are five powerful areas that cannot be ignored—categories where mistakes are often made.
Confusing navigation. When site hierarchy is out of sync, today’s users have little patience to poke around your site. Navigation must be intuitive, never difficult for prospects to learn, engage, and convert to prospects and customers.
- VISUAL DESIGN
Not designing for mobile first. Images, videos, or buttons that take longer than two seconds to load, a typeface out of sync with your brand, poor use of white space, and misusing the psychology of color needed to strengthen your brand.
Weak calls to action that don’t guide the user to know where to go or what to do next, overlooking the use of grids, guidelines, and columns, and not providing monthly content updates to improve Search Engine Optimization (SEO).
- TEMPLATES & RESELLERS
Be aware of the limitations and hidden terms often associated with DIY website builders and domain sellers before you sign up with them. If it sounds too good to be true, it is. Sometimes it’s the right choice, but do your homework or call us for a fair and balanced assessment.
- STOCK PHOTOS
The human brain processes images 60x faster than words, so we use images to get attention before delivering powerful messaging. We’ve been known to meet clients in the middle of nowhere to take digital shots of their company trucks or chase the sun and shadows at parks, beaches, and outdoor spaces to create interesting About Us portraits. There’s nothing worse than using a stock photo that a competitor also uses!
Your website is a reflection of your business and your brand. Your visitors should make an immediate connection between your purpose, personality, logo, print material, social media, and marketing collateral. The French writer, poet, journalist and aviator Antoine de Saint-Exupery wisely said: “It seems that perfection is reached not when there is nothing left to add, but when there is nothing left to take away.”