Do You Really Need SEO?

SEO water glassWe have a client with a product so unique, only a handful of markets use it. The site serves companies that play in that market with product updates and industry news. No one other than the businesses who need their product subscribe to their newsletter or product update notices. This client does not need SEO. They have, but they don’t need it.

However, we believe that most companies benefit from the basic building blocks of SEO—The Five C’s: Code, Content, Connections, Communications, and Capture.

Let’s take look at each building block:


Every website should have underlying code that Google, Bing, and Yahoo can use in order to rank the site on a search engine results page (SERP). These are often referred to as meta tags. How to write certain meta tags is a science in itself and usually requires identifying the keywords used by direct competitors.


The content on your site (and content about you elsewhere on the web) is your single most important SEO ingredient. SEO-friendly content satisfies the search engines and delights and amazes your prospects. Keyword phrases done well are subtle, relevant, and read like we speak. If you’re overaggressive with SEO keywords, a site can actually be “punished” with a lower rank or no rank at all. Writing SEO-friendly content is an art.


It’s called link-building, and it’s the most difficult to do well because it requires engagement. Not the proposal-leading-to-marriage kind of engagement, but link exchanges with “influencers” in your market. So if your site boasts the world’s first electric tractor, you want Farm Industry News writing about you and linking to your website. Don’t pay anyone to find broken links on other sites with the offer to replace the broken link with yours. Google wants high quality SERPs and will punish those who abuse their algorithm.


Social media is not SEO. But using social media to engage with customers and influencers is one of the best ways to create the connections that lead to SEO-helpful links. Don’t get me wrong, we all belong at the Social Media Marketing Table. So when you post, keep in mind who you are posting for—your customer and a potential industry influencer.


As Alice said to the Cheshire cat, “if you don’t know where you’re going, any road will get you there.” When looking at website traffic, we can’t know how well we are doing today unless we know how well we did yesterday. Google Analytics embedded in a website is just the beginning. Knowing how to analyze the data, then change, alter, add to or get rid of certain content on your website is critical to a site’s success.

What if No One is Picking Up What You’re Putting Down?

Let’s say you have invented a new product that has proven immensely popular with the friends and family whom you persuaded to try it. It could be the next top-seller gadget for 2018, but no one is searching for it because no one knows it exists. Running keyword research is a waste of time—keywords won’t exist yet. You have to create them! In these cases, the best SEO tactic is paid search in an awareness campaign. The good news is that the cost of paid search is affordable—there’s no competition in this case. Once there’s demand, return to an SEO strategy and drop or scale back any AdWords campaign.

Want to check out your website’s SEO potential? Email us and we’ll send you our SEO Best Practices Guide. Or just call (772) 932-7969. Do it now!

Search Engine Optimization (SEO)

Let’s face it, “googling” is now part of the English language.
Google is the top ranking search engine, so now the name of the game is to have your site top-ranked on Google.
It doesn’t hurt to have top ranking at Yahoo!, AOL, and MSN either.

But today, ensuring your site appears in top positions in search engine results isn’t a do-it/forget-it proposition.
It takes time and diligence to manually insert the right algorithms into your index and relevant pages
that will get your site noticed and picked up by the Open Project Directory and other major search engines.

It’s time consuming, tedious work that can pay off in big ways. It requires the skill to push the limits without pushing too far and having your site banned for life.

Why it’s important to website design

The objective is to ensure that your customers find you

Potential customers find your site before they find your competition

How we do it

SEO is a blend of technical savvy with effective copywriting. While nothing short of 24/7 vigilance can ensure a site will always come out on top, a few practical strategies can and do make a difference:

  • Create a ranking strategy that meets your goals
  • Write skillfully crafted and relevant site copy
  • Build effective site architecture
  • Create and encode relevant page titles and descriptions
  • Register your site with top search engines
  • Submit your site manually to the top search engines
  • Find relevant directories and submit your site

What can we do for you?

We can create keywords or phrases in page titles and headings with the proper keyword density and link usage, then create links from all respected search sources so you have a large number of links pointing to your site. We manually submit everything, and report significant changes in your listing on a regular basis. If your listings fall, we optimize your site to bring it back to top rankings.