How to Choose Your Website’s Domain Name

Choosing a domain name for a new website, is an important business decision. Updating a domain for a current website to improve traffic results is an important business decision. Let’s look at some of the best practices and a few things to avoid when it comes to choosing domain names.

whats Your Brand

Make it match

Match your domain name to your brand—your company name. Why? When people hear about your product or service, they will type your company name into a search engine or a browser address bar.

Say what you mean

Short is good, but meaningful is better. When combining words, be sure the name says what you mean. The site for teachers, Teachers Talk, probably wishes it had not used the plural form for its brand name (teacherStalk), and therapist group’s site visitors keep seeing theRapist.

Check your results

Do a Google search for your brand. The results you see will be what others see. Be sure the domain name you choose, when googled, won’t put you in embarrassing company. You want to stand out in the crowd as honest, relevant, and meaningful.

Remember spellcheck

If your business is new, finding an available domain name can be a challenge! To get around this, company names are intentionally misspelled, like Flickr and Blnk. Keep in mind, someone searching for your name may see spelling correction suggestions at the top of search results and overlook your site even if it’s listed.

Think longterm

Choose a name and stick with it. It’s hard enough to print new business cards, but changing a domain name once registered and used on the web is much harder.

Use exact match domains safely

An exact match domain (EMD) is a domain name that precisely matches a search query that will likely drive traffic to your website. For example: buycheapjeansonline.com The problem is that Google sees EMDs as spam and may not even rank your EMD domain at all because they give an unfair advantage. But, if you are a solid, genuine business that just happens to have a brand name that also looks like an EMD, then you should be fine. Just be sure that your content supports your claim—and never forget that when it comes to websites, content is KING. Nothing else matters as much.

SEO in the Age of Siri and Alexa

SEO Trends for 2018: How to Get on the First Page of Google

After being in the digital marketing space for almost a quarter century, we consider it an honor to share our knowledge and know-how with peers and fellow business owners. Recently, we presented an educational “mini-seminar” that touched on meeting the new challenges for website SEO in light of trends toward image-intense responsive websites and the rising popularity of Google Voice, Echo Alexa, and Apple Siri voice-activated search queries and long-tail-plus SEO keywords.

Our Coffee Talk presentation to the Hobe Sound Chamber of Commerce was on Tuesday morning, March 13, 2018. Coffee Talks are small group educational events hosted by Hobe Sound Chamber member organizations four times a year in the John H. Filer Memorial Boardroom, an adaptable meeting and event space adjoining the Chamber’s offices on Bridge Road.

Presentation Outline:

  • SEO Keywords Trends in 2018
  • Text, long-tail & long-tail+ keywords defined
  • Good keywords vs bad keywords
  • Influence of voice search on keywords
  • Importance of mobile first design and content
  • How to build outbound links and backlinks
  • Important of image SEO
  • SEO for the User Experience in 2018 and beyond
  • What do to now to be ready for 2019

We believe that when we work together with other business owners in our community, as a community, we help spread the story of Hobe Sound—and that collectively we
become a better town because of it.

Feel free to download our presentation on SlideShare, and if you want to learn the backstory about SEO trends for 2018, or if your company might benefit from a personal no-obligation one-on-one conversation about your current SEO issues, give us a call at (772) 932-7969 or contact us via email ac@activecanvas.com

Website Design Trends for 2018

blog 2018 trendsWith a new year on the horizon, we like to share what we believe are the top web design trends that may be applicable for the clients we serve. You’ll quickly notice that it’s all about designing for the way we access the web now and where the web is going in the future. Mobile is up over 35% from last year and the trend won’t be slowing down.

  1. Search engine giant, Google, has announced that they will use the mobile version of the web as their primary search engine. This means that Google will rank mobile sites higher in their index than sites that are not mobile responsive. If you’re website is not mobile-friendly yet, it’s time to get serious about a website design upgrade.
  2. The use of whitespace is becoming more important as designers learn that whitespace, or negative space, makes content stand out so that it’s easier to read and navigate. Here’s a recent sample of ours »
  3. Irregular grids are replacing the uniform grids that have served as the base for WordPress themes. WordPress will likely continue to have security holes and its bulky, buggy code will continue to leave it a target for hackers worldwide.
  4. Bold fonts and bright colors are replacing oversize images so users can focus on content that will likely remain the most critical component of page rankings. Unlike images that slow pages down, scaling the size of typography wont impact performance.
  5. Responsive design has been around for a number of years because we now use phones, tablets, smart watches, desktops and smart TVs. So this design principle is not going anywhere.
  6. For designers, scalable vector graphics (SVGs) have been part of our toolbox for a few years and we expect this graphic format to overtake more traditional files format such as PNG, GIF, and JPG. SVGs don’t lose quality when scaled up or down and don’t affect page speed, so we’ll be integrating more SVG graphics in the sites we build this year and beyond.

In 2018, our focus will be on designing simple yet powerful websites that are optimized for mobile devices and care deeply about the user experience. We will use new formats, styles, and technologies to help our clients say more, do more, share more, and enjoy a greater return on their digital investments.