Branding is a deliberate action taken to influence people’s perception of your product or service. Successful branding has left a lasting imprint on the hearts, minds, and pocketbooks of customers for decades. How is your branding? What does it say about you and your business? It it memorable?
The first commercial jingle was for Wheaties with a quartet singing over radio station WCCO in Minneapolis on Christmas Day in 1926.
Have you tried Wheaties?
They’re whole wheat with all of the bran.
Won’t you try Wheaties?
For wheat is the best food of man.
They’re crispy and crunchy
the whole year thru,
The kiddies never tire of them
and neither will you.
So just buy Wheaties,
the best breakfast food in the land.
With the advent of television, the first TV ad played on July 1, 1941, for Bulova watches during the baseball game between the Brooklyn Dodgers and Philadelphia Phillies. It cost Bulova a whopping $9.00!
Who hasn’t looked out over a mountain valley and felt the urge to cry out across the canyon “Ri-co-la!” while convinced that “Nobody does it like Sara Lee.”
Small business owners rarely have the ad budget to make jingle history, but we all need to be memorable in our area of service when a “need” or “desire” pops into a local’s head. If we know our audience, have a plan in place, give ourselves enough time, ask for help, and put in place a process to evaluate results and adapt in real time…any business can become memorable.
If your logo, brand, or marketing materials needs a refresh, we have over 20 years of experience, talent, and imagination in digital and print media. Drop us a note at email@example.com and remember, we’re digital marketing experts but branding is our passion.