Portfolio : ActiveCanvas Portfolio

DL MoneyMatters : Branding Project

The owner of the business first approached us about a website, but our discovery phase made it clear that the new business needed a fresh name and new logo identity before designing a website.

To find the right name for the business, we conducted extensive research of similar businesses, then took all the possibilities through our established naming convention system. We wanted a name that fit the personality of the owner, but also one that would contribute to a powerful positioning strategy for future growth.

The naming process was key to finding a fresh way to redefine the conversation that the business planned to take to her customers. The outcome was a name that fit all the criteria and by personality and implication, engages as many people as possible.

Other work we’ve done for DL MoneyMatters

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