Portfolio : ActiveCanvas Portfolio
Today & Tomorrow Strategies : Print Project
For Today & Tomorrow Strategies we created a two-sided business card designed to be thought provoking and win attention, especially while networking. On one side is “who you’re with and what you do” and on the other side, contact information. Both sides are visually attractive, so the recipient of the card chooses for themselves which side of the card will be the front.
The printed card has a silk finish, making receiving the card a tactile experience that is both luxurious and substantial.
Another goal was to create brand awareness in certain geographical areas. Print ads were created for a local business newspaper that matches the demographics that Today & Tomorrow Strategies serves.
Because color was off the table for newsprint, we chose large graphics and plenty of white space to draw the eye and gain readership.
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